EVALUATION-YUXIN ZHANG

Main Task: https://www.youtube.com/watch?v=gGceDox-BbI
Preliminary: https://www.youtube.com/watch?v=G8rr3Msp3Jw
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1. In what way does your media product views. develop or challenge views and conventions of real Media Products?

FRAME 1: Frame 1 introduces one of the Distribution companies for 'Skyfall' Metro-Goldwyn-Mayer (MGM). MGM is an American media company, involved in the production and distribution of films. This American corporation that was once the world’s largest and most profitable motion-picture studio. The studio reached its peak in the 1930s and ’40s. This distribution company has distributed over 1000 films including almost all of the Bond movies up to Spectre (2015). The Lion head is the trademark feature specific for MGM. The editing technique used in this scene is a fade in and fade out transitions there are about 2 seconds for the transitions used in this scene leading to the next are probably
-Adobe After Effects
-Adobe Photoshop
-Nuke
These VFX/Compositing software are most commonly used by big Hollywood production companies, in the case of The Bond Series-Eon Productions. Whilst all these software are easily accessible, the skills involved may be much more complex than the software that we used to do our Main Task.
FRAME 2: This frame features the con-distributor for the Bond moves over the past 50 years, Columbia's an American film production and distribution studio of the Columbia TriStar Motion Picture Group, a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film studios in the world, a member of the so-called Big Six. It was one of the so-called Little Three among the eight major film studios of Hollywood's Golden Age.This is the second scene as we go into the movie, so the first two scenes were distribution companies. This frame involves a lot of the software used in the previous scene since its still the an introduction to the distributors associated with this movie. This would be 5-6 seconds into the movie, it fades in to reveal the first proper scene of the movie
FRAME 3: In this scene bond could be seen walking towards the camera, being out of focus at first until he slowly reveals himself. In this opening scene we are immediately introduced to the protagonist of this film, although not clear at first but we can tell that this person walking towards the camera is of a huge importance to the movie. The camera technique used here is called a Long Shot (LS). A Long Shot (LS) is relevant to the start of a movie because it allows the reader to get an overall idea about the setting of the movie, we can clearly see that in this scene the location is indoors, perhaps in a cluster of apartments, this is made visible or knowledgeable to the audience by the LS of the hallway. The chosen shot technique is relevant to the setting since a hallway is a straight line and can be very long, the dark figure is yet unclear but we can guess that it may be bond. Like most Bond Movies the starting scenes of them tend to involve a lot of action, judging by the sound of echos of footsteps in the hallway it its quite likely that something has happened or is about to happen. The lighting effect created by the shadowy features on the wall and editing of these effects may also add to the intensity of the situation. The thing that may capture the audiences attention is the fact that the there are no doors in this hallway, in what seem to be a cluster of apartments having no doors is quite intriguing such a thing may keep the audience on the edge therefore making the film much more enjoyable to watch. This particular camera shot is a 'Still Camera Shot' the camera stays still looking in one directions without any slight movements. By the way the character walks towards the camera we can clearly define that this person is in fact some sort of an Alpha Male character with some sort of prowess in a particular field, most probably military prowess.
FRAME 4: Frame 4 shows a medium close-up (MCU) of the shadowy character, who can clearly be shown to be Daniel Craig, or James Bond (007). The close-up only shows a part of James Bond's face, the partial profile shot of James Bond, defines the situation that he is currently in. His eyebrows are scrunched together showing that he is concerned about something, perhaps with an element of seriousness among him. There is an element of danger that can be seen through the use of 1 single prop, the prop is the shadowy thing that looks suspiciously like a gun, in fact it is a gun, the use of this prop shows us that the situation is dangerous and James Bond is on high alert as he suspects something. The light on Bond's face is used to indicate an open doorway that he's looking in maybe through a smaller gap, or he could be looking at a open doorway that is not entirely closed and the light is hitting his face. The position of the gun is in line with the position of his line of sight.
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2. How does your Media product represent particular Social Groups?

3. What kind of Media Institutions might want to distribute your product and why?

4. Who would be the audiences for your Media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel like you've learnt in the progression of it to the main product?