EVALUATION-YUXIN ZHANG

Main Task: https://www.youtube.com/watch?v=gGceDox-BbI
Preliminary: https://www.youtube.com/watch?v=G8rr3Msp3Jw
mgm is

1. In what way does your media product views. develop or challenge views and conventions of real Media Products?

FRAME 1: Frame 1 introduces one of the Distribution companies for 'Skyfall' Metro-Goldwyn-Mayer (MGM). MGM is an American media company, involved in the production and distribution of films. This American corporation that was once the world’s largest and most profitable motion-picture studio. The studio reached its peak in the 1930s and ’40s. This distribution company has distributed over 1000 films including almost all of the Bond movies up to Spectre (2015). The Lion head is the trademark feature specific for MGM. The editing technique used in this scene is a fade in and fade out transitions there are about 2 seconds for the transitions used in this scene leading to the next are probably
-Adobe After Effects
-Adobe Photoshop
-Nuke
These VFX/Compositing software are most commonly used by big Hollywood production companies, in the case of The Bond Series-Eon Productions. Whilst all these software are easily accessible, the skills involved may be much more complex than the software that we used to do our Main Task.
FRAME 2: This frame features the con-distributor for the Bond moves over the past 50 years, Columbia's an American film production and distribution studio of the Columbia TriStar Motion Picture Group, a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film studios in the world, a member of the so-called Big Six. It was one of the so-called Little Three among the eight major film studios of Hollywood's Golden Age.This is the second scene as we go into the movie, so the first two scenes were distribution companies. This frame involves a lot of the software used in the previous scene since its still the an introduction to the distributors associated with this movie. This would be 5-6 seconds into the movie, it fades in to reveal the first proper scene of the movie
FRAME 3: In this scene bond could be seen walking towards the camera, being out of focus at first until he slowly reveals himself. In this opening scene we are immediately introduced to the protagonist of this film, although not clear at first but we can tell that this person walking towards the camera is of a huge importance to the movie. The camera technique used here is called a Long Shot (LS). A Long Shot (LS) is relevant to the start of a movie because it allows the reader to get an overall idea about the setting of the movie, we can clearly see that in this scene the location is indoors, perhaps in a cluster of apartments, this is made visible or knowledgeable to the audience by the LS of the hallway. The chosen shot technique is relevant to the setting since a hallway is a straight line and can be very long, the dark figure is yet unclear but we can guess that it may be bond. Like most Bond Movies the starting scenes of them tend to involve a lot of action, judging by the sound of echos of footsteps in the hallway it its quite likely that something has happened or is about to happen. The lighting effect created by the shadowy features on the wall and editing of these effects may also add to the intensity of the situation. The thing that may capture the audiences attention is the fact that the there are no doors in this hallway, in what seem to be a cluster of apartments having no doors is quite intriguing such a thing may keep the audience on the edge therefore making the film much more enjoyable to watch. This particular camera shot is a 'Still Camera Shot' the camera stays still looking in one directions without any slight movements. By the way the character walks towards the camera we can clearly define that this person is in fact some sort of an Alpha Male character with some sort of prowess in a particular field, most probably military prowess.
FRAME 4: Frame 4 shows a medium close-up (MCU) of the shadowy character, who can clearly be shown to be Daniel Craig, or James Bond (007). The close-up only shows a part of James Bond's face, the partial profile shot of James Bond, defines the situation that he is currently in. His eyebrows are scrunched together showing that he is concerned about something, perhaps with an element of seriousness among him. There is an element of danger that can be seen through the use of 1 single prop, the prop is the shadowy thing that looks suspiciously like a gun, in fact it is a gun, the use of this prop shows us that the situation is dangerous and James Bond is on high alert as he suspects something. The light on Bond's face is used to indicate an open doorway that he's looking in maybe through a smaller gap, or he could be looking at a open doorway that is not entirely closed and the light is hitting his face. The position of the gun is in line with the position of his line of sight.
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2. How does your Media product represent particular Social Groups?

3. What kind of Media Institutions might want to distribute your product and why?

4. Who would be the audiences for your Media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel like you've learnt in the progression of it to the main product?

Planning - Video pitch & feedback

MASON O'NEIL-EVALUATION

Main Task- https://www.youtube.com/watch?v=gGceDox-BbI
Preliminary- https://www.youtube.com/watch?v=G8rr3Msp3Jw


1) in what ways does your media product use, develop or challenge forms and conventions of real media products? (e.g. comparison nine frame analyses of your film and an influential film)

James Bond- Casino Royale (2006)

The frames left to right so top row are 1-3, 4-6 middle row and 7-9 bottom row

Frame 1: In frame one they have Metro Goldwyn Mayer (MGM). Metro-Goldwyn-Mayer Studios, is an American media company, involved in the production and distribution of films. A lion’s face is illustrated within the MGM logo, whilst it is upon the screen the lion’s head starts to move as well as there being a roar in the background with no music at all, the use of this lion make you intrigued and makes you want to watch this. Therefore the use of the lions resembles MGM as anyone that knows of MGM will instantly think of the lion and its roar. The titles are visible so the company is easily advertised and therefore knows who distributed the film, and the titles are easily readable as it is a quite plain simple font.

Frame 2: Frame 2 changes to “Columbia Pictures” with a straight cut transition from the previous Metro Goldwyn Mayer (MGM) frame. Columbia pictures is an American film production and distribution studio of the Columbia TriStar Motion Picture Group, a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. The font used in Columbia Pictures is easily readable so therefore allows easy access for the viewers to read and know what is upon the screen. Also the sound in the backing on the frame builds up atmosphere for the statue to come onto the screen.

Frame 3: In frame three it is a frame of the location of where Casino Royale is set within the opening scene. The title used within this frame “Prague, Czech Republic” gives the viewers a clear understanding of where the opening scene is shot. Also the use of the Black and white in the opening sequence of the film gives it a dark gloomy effect to give the impression that something bad has/is going to happen shortly after or within the opening with there being the sound of a car within the background and nothing else is seen on the screen. Also the shot of the office block gives it an intense effect as it looks dark and gloomy, and this is given the further impression as there is nothing within the shot except the building.

Frame 4: In Frame 4 it illustrates a lift within the building from the previous frame, but the lift is moving which indicates something is happening. The dark gloomy effect is still used and gives it a mysterious effect as the lift is moving in the frame. Also the camera work used in this frame is a tilted camera angle which looks up at the lifts.

Frame 5: In frame 5 it is a medium close up of the actor who plays the role of a villain in the opening sequence. The use of the medium shot allows you to identify features of the actor and allows the viewers to examine his facial expressions which he looks like he slightly worried with what he is about to do. Also the high shot of him looking up implies that he is in the lift and explains why the lift is moving so therefore we as viewers know that he is in the lift from the previous shot. Also the transition from the previous shot is a straight cut which allows the viewers to easily understand what is going on.

Frame 6: In frame 6 it goes from a straight cut transition to a very long shot of the character walking through the building, in which you are able to see what the character is like at a distance so therefore you are able to identify what he is wearing. Whilst the man is walking through the building there is no noise what so ever except his footsteps which Is all you can hear within this frame, this then add to the effect of the dark gloomy colouring on all the frames which adds the intense atmosphere. Finally the transition from this frame/shot to the next shot/frame is a straight cut transition

Frame 7: This shot from the film Casino Royale that I have decided to use as frame 7 is a shot of a door opening. I have chosen to add this as it relates to the effect of something being dark and gloomy as by opening the door you’re not expecting what is going to come next. This shot is introduced by a straight cut transition from the previous frame whilst the only noise is the door handle when pushed down to open it and the door squeaking when it is opened.

Frame 8: In frame 8 it is an over the shoulder shot of the villain looking at the main character who is James Bond played by Daniel Craig. This shot has no sound to it just the footsteps of the character but when the camera goes onto James bond there is then sound of the rotation of the chair and dialogue from him saying, “Em don’t mind you earning a little bit of money on the side’ the use of this short dialogue implies that he is up to no good, this then sets up the story for the rest of the film

Frame 9: In frame 9 it is a medium shot of James Bond who is the main character whilst he is talking to the villain. In this frame the dialogue between the two characters is that James Bond says ‘If it wasn’t selling secrets’ which tells us that the villain is up to no good. From this frame you are unable to really see what he is wearing but he is wearing an all-black outfit but is smartly dressed which implies that he has a high status role.

Frame 1: In frame 1 we decided to use the MGM logo but added our own twist to it, as we used it with a humorous affect as we used one of our actor’s heads instead of the lion head, but we kept the lions roar in it. We decided to keep the MGM logo as it a known company worldwide and also because it was used in the James bond film which was our inspiration so therefore we added our own little twist to this. Besides adding in this humorous effect we still wanted to take the rest of the film serious. We also decided to keep the same font in the titles logo and it is easy for the viewers to read but we added colour to ours instead of using black and white unlike James Bond Casino Royale.

Frame 2: We decided to use a man playing a saxophone and named the company “Crabtree” the reason for this as we used this in our preliminary task and as a group we all liked it and decided to use it within our main task. Also the lighting used in this frame is the light given off a lighter so therefore we used natural light to give it this effect. Also the font we used illustrating ‘Crabtree’ is a basic readable font so the viewer’s can easily read what the company is which is similar to our influential film.

Frame 3: In frame 3 we have a lower shot of the main character who is ‘James Fong’ we used this so the main character in our opening can be easily identified, therefore the grey tuxedo, black shoes makes it clear to who this person is and therefore can easily be identified. We used a tracking shot of the character walking in this as it makes the viewers think who this person is and want to see more of the character as we only show the lower half of the character. This is similar to our influential film as it gives a closer view of the main character (frame 9 in the influential film) but instead of using the top half of the character we added our own version to it by using the bottom half and adding a bit of camera work to it.

Frame 4: In Frame 4 we have one of the names of the people within our group that created the film with us. We have the names appear on a black screen which makes them easily readable as it appears in a white font. The font which illustrates ‘Harry Young’ is very plain and basic like the font in our influential film and we also use white writing like frame 3 in our influential film. Every time one of our names appear on the screen it is a  straight cut transition to the next shot within our film as in our influential film, ‘James Bond, Casino Royale’ they use alot of straight cut transitions so therefore we was inspired to do this.

Frame 5: in frame 5 we have a close up of the top half of the main character within our film opening as this leads on from the previous frame of the lower half. We decided to use this as it was used in our influential film in frame 9 as we wanted the viewers to get a clear image of what the main character looks like as we use a tilt shot of this scene as we started with the camera tilted down then finished with the camera tilted up to see his face. The use of this adds to the key features of the main character as you are now able to see his face and other features such as the white shirt and the bow tie which again relates back to previous frames. The music we use in this builds up a lot of tension and kind of gives away what genre the film is going to be.

Frame 6: In frame 6 we have James Fong entering his location in style, this frame is similar to frame 3 in our influential film as it shows the location. The location shown in our shot shows an area of importance/value as there is a lot of high maintenance security as high metal corrugated fences, also a pin code to get in which is not shown within the frame, so we adopted a very different approach to our influential film in showing the location.

Frame 7: In frame 7 we have a close up of the villains suit, we decided to use this in our film as it allows the viewers to easily identify who the villains are within the play, so the black suits, red tie, white shirts which is very different to our main characters outfit. In this shot we used the studio lighting so we can have the shadow effect in the background and the key features can be easily seen. We decided to use a change in the music in the villain sequence as it adds/creates a bad image of the character when they are viewed, this was intended as a group we sat down and decided what music change should take place to create this impression. Also this is just one of the villain shots as they are just brief images of the villains up close but there is all different angle shots of the villains such as high, low but when they change it is a straight cut transition like the ones used in James Bond. Also this is very similar to frame 5 in our influential film as it uses a medium close up to show the character which is not shown for very long.

Frame 8: in frame 8 we have used a medium close up of James Fong catching the villains at gun point, the editing we used in this is that the background is slightly out of focus but the translation font is not. We used the same idea of our font throughout our filming of it being plain and simple but keeping the white colour, which is all very similar to our influential film. We had to incorporate the writing in this as our main character speaks to the villains in Chinese and not everyone can speak Chinese, James Fong says ‘ Daddy’s back’ which creates humour like the rest of the film.

Frame 9: Finally in our last frame we have the Title of our film appearing up on the screen with a black screen, we used the same concept again of the same plain font with it being white as we can keep it consistent all the way through. We adopted a different approach to our influential film as we had the title of our film appearing up with a straight cut transition, unlike our influential film which does not have the title of the film appearing.

2) How does your media product represent particular social groups? (e.g. comparison stills from your film and the wider media)

                                                                     

 In our film we focused on spies as a social group as we based our main character on what we believed as a group of what a stereotypical spy looks like, such as smartly dressed and normally a black suit/ tuxedo but we adopted a different approach of having our character in a grey tuxedo but kept the stereotypical spy in him by him wearing black shoes and a black bow tie. Also we used the social group of spies as it mostly men who play spy roles within films and not very often you will find a woman spy, so we followed this concept as it suits us best being an all male group we can use the stereotypical spy.  Also James bond being our influential character and films it has allowed us to represent a particular social group as our spy character it’s quite a cool calm character like most spies within the film industry. Also spies in films tend to be cautious about their actions and how they move around so therefore by focusing on this specific social group we made sure that our James Fong is cautious about what he does such as looking round corners, crouching quietly and rolling around on the floor getting place to place, but we did not follow this all the time as in one scene he enters on a electric gate but remains cool after the gate.  We managed to stick to this social group but added a little twist to our spy character as he is quite humorous about what he does, and in a way does not really care about how he does it as long as he gets this done, such as the gate scene and when he says ‘Daddy’s back’, the use of this is a combination of two different spies such as James bond and Johnny English who is a humorous spy so we tried to incorporate this into our character but making sure we maintain we represent a particular social group.  Also we had quite an easy story line of James Fong stopping the villains from getting the file and this represents our social groups as everything he does he to stop them from getting it he does it in a spy format and how a spy would normally act within the situation.

 3) What kind of media institution might distribute your media product and why?(e.g. voiceover analysis of the institutions that appear at the start of your film and the other titles)

1. a distributor is generally an organisation who handles the theatrical release of a film in a particular country as well as the marketing and circulation of films for home viewing (DVD, Video-On-Demand, Download, Television etc) a distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it. 
   In our influential film James Bond casino royals it had 2 distributors, metro-Goldwyn-Mayer (MGM) and Columbia pictures. MGM was founded in 1924, Metro-Goldwyn-Mayer is an American media company, involved primarily in the production and distribution of films and television programs. it is One of the largest and most glamorous of film studios. Columbia pictures was founded in 1918,mColumbia Pictures Industries, Inc. (CPII) is an American film production and distribution studio of the Columbia Tristar motion picture group, a division of Sony picture entertainment a subsidiary of the Japanese Sony  It is one of the leading film studios in the world, a member of the so-called Big six. It was one of the so-called Little 3 among the eight major film studios of Hollywood's golden age.
   
   
   
   
   

   

   

   
   
   
   Our distributors within our film 
   
   

   

   
   

VOICE OVER

  4) Who would be the audience for your media product? (e.g. focus group video and audience profile)

Marcus Longadong

Age: 17

Gender: Male

Ethnicity and cultural background: Christian

Education:  12 GCSE’S all A*-C, college level 3 science

Religious and political affiliations: Marcus Longadong believes that god created the earth and once he believed this he realised god backwards spelt dog so therefore he now believe a dog created the earth. Marcus strongly follows UKIP  and has Nigel Farage as one of his main role models.

Economic status: At this moment in time Marcus is at sixth form hoping to study science at Uni and further his career within science  

Employment: currently at school still studying but hoping to get a job in the science industry.

Sexual orientation: Marcus's sexual orientation is within women and he enjoys going out with the lads to local night clubs seeing 'What talent is on offer' in his local area.

Family background: Marcus is one of 5 siblings he has 3 sisters and 1 brother, his mothers family originally originate from Uganda, whilst his fathers side come from the Netherlands.  

Marital status: Currently single looking for a girl

Marcus loves a good game of bowls down his local bowl club with his boys and participates at a high standard he is hoping to representing Uganda at the Rio 2016 Olympic games. In his spare time Marcus likes to go out on the prowl looking around the town whilst attending various nightclubs. Whilst Marcus is not out seshshing it he likes to sit down with his nan watching various spy/action films such as James Bond & Johnny English which makes Marcus the idea audience member for our media production.  Also he likes to do a lot of role play with his friends in which he dressed up as a spy and plays spies with his companions.

5) How did you attract/address your audience? (e.g. annotated analysis of your video)

I managed to research my audience by designing and handing out questionnaires to people between the ages of 16-18 as these are people we decided as a group that will be the most intrigued to our film. We all went out as a group and conducted the research ourselves as this would benefit our audiences to our film and we all will know what areas attract these viewers and what could be done to make them better. we also attracted our audience by including a variety of humour within our video which makes it interesting for the viewers as they will want to view the video. also the credits were simular to our influential film so therefore it will attract james bond viewers to watch our film as we tried to incopreate some simularaties within our video which are simular to our influential film.

Here is a filled out questionnaire that we managed to get filled out:

-What is your favourite genre of film?

Action spy films

-Do you watch our genre of film?

Yes, I love your genre of films

-What character types do you identify in James Fong?

Male spies with male villains

-What themes do you enjoy?

A gripping story line which grabs the viewers attention

-Do you prefer British or American films?
I prefer American action films but I do like a British film like James Bond

-Do you prefer action driven films or character driven films?

I like a bit of both

-Have you seen our influential film? Do you like them?

Yeah I have seen your influential films, I’ve seen casino Royale and from Russia with love

-How do you like films to start?

Slow build up which leads to the action

-Do you have any preferences to whether there should be music at the start?

Should be at the start

-When should titles be seen?
At the end


6) What have you learnt about technologies from the process of constructing this product? (e.g. photos of technology taken during construction with evaluation of what has been learned)

In the making of our main task we used this camera a Nikon D3200, using this camera we managed to record/complete our filming for the opening of our film. We also used the camera to create our 9 frames and any shots when planning for our main task such as pictures, we even used this to test out some shots to see what would look best when we included it into our film. Even though We used this camera in our main task and not a proper video recorder we used this for a variety of purposes not only for filming but to use the effects upon the camera e.g fish eye. Even though we used this camera we managed to still use all the feature of what a normal video camera would do and we even managed to get better quality had footage.

Another piece of technology that we used in the making of our main task is using the headphones. We used headphones in our task for many different uses such as listening to what music fits best with our film and its genera to using them to listen to make sure we can hear little sound effects in our filming such as someone walking or even the beeping of the buttons when James Fong entered the code on the electrical gate we used them to see if they can be heard upon the filming.

In the making of the film we used this lead which was one of the most vital pieces of equipment that we used. The reason for this is because without this lead we will be unable to upload our footage to the computer to piece all together and to even edit sequences of the videos so without this we would not of been able to complete our video. This lead had no other purposes like the camera which we used for photos and videos we only used this lead to get the videos of the camera and onto the computer.

Whilst we was using the camera for filming purposes another piece of technology that we used when using the camera was a tripod. We used the tripod in the filming stages of our opening as the tripod allows us to keep the camera still whilst filming which prevents any movement such as if we was filming by hand. Also the use of the tripod allows us to carry out different types of camera work such as a tilt or pan which we then can use within our filming.  

Another vital bit of technology that we used in our filming was the use of the memory stick as this allows us to save our work so no work can be lost. The memory stick allowed us to store a variety or video and pictures that we can/will be incorporating in our opening of our film. Also the memory stick allows us to take the work around with us wherever we go so work can be completed in a range of places and therefore not just on the computer that it can save to. The memory stick also allowed us to save any music or sound effects that we can use within our production and from the use of the memory stick we learnt that you need to have a high storage memory stick as some of the features that we saved onto our groups one takes up a lot of space so therefore work may be lost in this process

This piece of technology that we use is the making our our main task is the system unit this system unit allows us to upload anything we want onto the computer, download a variety of this such as editing sorcerer which is all kept upon the computer. This system unit has a lot of memory as a lot more needs to be stored on the computer than on a memory stick. Without this piece of technology we are unable to complete the film such as putting it together, e.g Sony Vegas as we will not be able to complete any of this without it being stored on the system unit.

We used a monitor/computer screen as one of our technologies which allows us to visualise what we are doing and watch back what we have done. Without the monitor we cannot do anything as we will not be able to see what we are doing so therefore will not be able to piece it all together. Also the use of the computer screen allows us to watch back what we have done to allow us to see where there needs to be any improvements. 

Finally the last bit of technology that we used in the making of our film is the use of Sony Vegas. Sony Vegas allowed use to put the film together so it all flows, not only did we use this to put it together we also used it to add any effects/transitions from shot to shot so therefore used it as our editing software, this was mostly used by our editor so therefore was a vital bit of software for him but for the making of our film and so without this our film will not look as good as what it does already.

7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the main product?

We have seen progression in 4 main areas:

-Camerawork 

-Editing

-Mise-en-scene

-Sound

                                                                

                                            

EDITING SKILLS AND PROGRESS - HARRY YOUNG

Scott Coller's: From Asia With Love (main task film opening)

RESEARCH INTO SIMILAR PRODUCTS - 9 FRAME INCEPTION - HARRY YOUNG

(From left to right 1-3 top row, 4-6 middle row and 7-9 bottom row) 

RESEARCH INTO SIMILAR PRODUCTS - DEFINITELY MAYBE - HARRY YOUNG

(40 seconds in) We see the envelope is dropped on the table addressed with the name 'Mr William Hayes'. It is sent from a company composed of two second names, which is usually a solicitors business. We also see that the letter is to be returned to sender, meaning it is most likely divorce papers. The dropping sound is also very loud, reinforcing this thought.





(42 seconds in) Here we see Mr Hayes, who the letter was addressed to, sitting in his lovely office high up in a New York tower block. Straight away we see from his formal appearance and his desk and the logos in the background that he is some sort of graphical designer who is quite important to the business he's working for. The cluttered desk of many pens sheets shows that he has a hectic job. In his clothing appearance, we see him to be the normal office worker with a shirt and tie, clean shaven with neat hair. The logos in the background show popular food brands such as Quaker Oats and Cap'N'Crunch and that at some point he's worked with them. These food brands are high profile meaning Mr Hayes is vital to his business. His expression and the constant clicking of the pen in his hand shows that he knows exactly what the letter is and why it's there.






(45 Seconds in) In this frame we see one of Mr Hayes' fellow employees enter to tell him that they are working with a big client. This is obviously big news as they are a large company and would be paying out big amounts. We see from the out of focus background, that the work office is a big sized room with many fancy lights. This again shows that he's working for a top company. We see from the employee that shes quite happy about this account.





(1:20 minutes)

Here we see Mr Hayes walking out of the building he works in. We see an immediate change in his uniform as now he has his top button undone and his blazer open, more informal than before, maybe suggesting he couldn't wait to get out of work after the bad news. We that his work building is glass so again we see that is well known and so that everybody can see inside. 





As he's walking, he pulls out his MP3 player due to the quote in the scene before. Some sort of rap song starts to play, and this is meant to create humor for the viewer as it's pretty clear that he wouldn't be listening to that genre of music. The music then changes to 'Everyday People' and this is then the background song for the credits. This is good editing as it implements the dialogue to create music for the background.




He then calls the credits song 'perfect' which then allows it to be played through the credits as it's relevant to the character and the start of the film. This song by 'Sly and the Family Stone' was regarded as one of the best songs of the 60's and was different to the funk of the band and stuck more to upbeat pop. The name of the song can also be related to the main character as it seems he has a pretty average life; working in an office, with children and he did have a wife.





 Now the credits begin and screens start to overlap one another and the titles go between them whilst the song still plays. We see generic shots of Hayes walking around in New York as we see numerous yellow taxis and famous street signs.


Written\Published by Harry Young

EVALUATION- SCOTT COLLER

1) In what ways does your media product views, develop or challenge views or conventions of real media products?

1. The opening scene of my media product features various similarities and differences as the sequence of events see in this Casino Royale nine frame image, My first frame, similarly to the frame seen in the top left as the nine frame above, features the main character and quickly establishes his whereabouts in the situation, revealing little detail of the character creating suspense and interest in the audience perspectives. This opening frame uses a simple notion of black and white imagery with Bond distinctively seen in frame, similarly to my frame of Fong walking on the gravel.

2. The second frame of this sequence features a distorted close up of an unknown male holding what seems to be a handgun. The black and white imagery is retained from the last frame, allowing the audience to perceive the events in sequence. The distorted imagery creates an eerie and uneasy effect, causing the audience to be drawn directly to question the mystery created in the sequence of events.

3. The third frame is similar to the closing frame of my media products closing scene, this gun barrel scene is present in all James Bond opening sequences and has varied and style and imagery over the years. This gun barrel effect features an animation of a blooded gun barrel in comparison to the realistic gun style features seen in other Bond opening sequences. In my product, I replicated the gun barrel effect used in the most recent Bond release, Skyfall.

4. The fourth frame features an animation of two males composed in an abstract style to revert the audiences attention away from the violence seen in the previous frames. I did not use this animation style in my opening sequence, however I would definitely consider manipulating this style of visual communication in my future media products.

5. The fifth frame features the second animated frame of this sequence, and also displays an important title informing the audience of the film writer and the initial film title. The letters are seen in bold lettering, a contrast to the font style seen earlier in the sequence. I believe there is a vary in font style to highlight the importance of certain titles in contrast to the others.

6. The sixth frame features a double close up gun shot in an animated fashion, the close up camera work restricts the audience from seeing the beholders of the guns. Creating mystery and a sense of unknowing which evolves throughout the opening sequence.

7. The seventh frame features a duplicated animated image of a poker card, there isn't any information about this image given at this point of the film, however it effectively grasps the audiences attention and interest.

8.  The eighth frame features an animated image of a bullet leaving a gun barrel. The red backdrop given to this image evokes a sense of uncomfort and death, allowing the audience to grasp the writers intentions in the opening sequence.

9. The ninth frame holds the most importance in this opening sequence, it reveals the main title of the production and informs the audience of the genre of film, in this case, action.




1. The opening frame of my media product featured my first production company, similar to the production company logo used by MGM. To avoid copyright, I took my own spin on the design and manipulated a short video of actor Yuxin Zhang. I placed the video in the center of the logo to draw the audiences attention to his presence, similarly to that of the Lion found in the well known MGM logo.

2. My second frame featured a short shout to one of my two production companies, Crab-Tree productions. The short piece is lit by a lighter flame, the artwork designed by the well known artist, Harry 'blessed' Young. I felt that the artwork created a certain suspense and well provoked tension, perfect for the opening to a great spy production.

3. The third frame featured a tracking shot of the main actors feet, little detail is given away of the character in this shot, similar to the opening of various other Bond productions.

4. The fourth shot reveals the first sight of the main title design used in my media product. the white, bold lettering on top of the black back drop captures the audiences attention and creates tension and mystery. This font style was inspired by the original font used in from casino royale.

5. The fifth frame features a close up of Fongs outfit, revealing his professional, sophisticated nature similarly to that of Bonds in the 9 frame sequence seen above.

6. The sixth shot, similarly to that of the from the casino royale nine frame, presents Bond in his element, being a spy and looking stylish as he does it. The frame features a steady cam at a wide shot angle, allowing the audience to effectively feel engaged with the scene itself.

7.  The seventh shot reveals the first of the villains, the close up shot captures the suit in good detail without revealing the identity or any details of the villain himself. This frame style is great at creating tension and mystery, as manipulated brilliantly in the casino royale opening sequence.

8. The eighth frame features a close up of Fong in the left of the the frame, the gun is pointed at the audience creating a sense of tension and unease. This frame, along with most of the others in my opening sequence, follows the rule of thirds, creating an aesthetically pleasing frame with little distraction from the main subject.

9. The final frame of my opening sequence is a replicate of the design used in Ian Flemming's from russia with love movie. However, similar characteristics are present between the font styles and design in the previous two nine frame sequences.

 2.)How does your media product represent particular social groups?

The primary social group represented is the spy/police network. The intimidating yet professional nature of Fong is likely to attract a lot of public service men and women to watch the film, and to relate to his wildly fascinating experiences. Fongs professional nature reflects all those under the queens service, for example army members, police men and women and even members of voluntarily services. This wide group of social interest through representation is likely to attract many individuals to watch the film.

Another social group represented is the mafia industry element of my media product. The villains are in possession of stolen property and are professionally hiding it behind closed doors. The sophisticated, well organised characteristic is common in high society, not just in the mafia, but also in extreme wealth, corruption and general high level of crime. This slightly more extravagant representation is likely to excite and engage the audience, the reason to why i felt it was necessary to dress the villains in three piece suits.

 3.) What kind of media institution might distribute your media product and why?

*insert video*

 4.) Who would be the audience for your media product?

The large percentage of audience would likely to be spy/crime fans of all ages. They are likely to be of both genders, but more likely to be female- due to the main character fulfilling a hunky, provocative nature. However,the intense action nature of the film is likely to draw the attention of the male gender, from typically teenage to middle aged men.

Using the iconic James Bond image I believe that a wide audience of various ages will be drawn to my media product. The Bond franchise is internationally recognised for its increasing level of success over the years coupled with its yearly tradition of film release. The franchise stays true to its audience, this loyalty is a aspect i wished to respect during the production and distrubtion of my media product- this attracting what I hope to be a very wide audience of Bond fanatics.

This is Harry Young, an entrepeneur in the world of fashion. A young man with the appreciation of media arts and film creation who quickly established his name in the world after the publication of his short film entilted "A day in the life of Pablo."

 5.) How did you attract/address your audience?

I Before creating my media product I conducted a survey targeting a variety of audiences of ages and genders of typical film fanatics. Below, I have documented the results of the most common to each question from the survey.

What is your favourite film genre?   

Spy films

Do you prefer action/drama/thrillers/crime?
Action/Drama

Would you prefer to watch a more subtle, less violent film or a film of an explicit, offensive nature?

Subtle, less violent

 6.) What have you learnt about technologies from the process of constructing this product? 


*insert images*
  7.) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Written/Published by Scott Coller

EVALUATION - HARRY YOUNG

1) In what ways does your media product views, develop or challenge views or conventions of real media products?

                                   
                     

(From left to right 1-3 top row, 4-6 middle row and 7-9 bottom row)

Frame 1: The titles start with a dancer in the foreground and the music 'James Bond is Back' composed for the opening of FRWL and used in the HMSS trailer. During the titles, the dancer is placed in front of a projection of the titles in a long shot. She is seen to move in a sensual way and this a known convention of the James Bond franchise.

Frame 2: The next frame has a straight cut transition and it is the title of the film, 'From Russia With Love'. . The font is 'News Gothic' and is consistent throughout the title sequence. The font is in capitals and extremely easy to read. As seen, the dancer moves her hand in a sensual motion in the foreground of the titles and the titles move with her. It gives the feel that the film is going to be elegant and sophisticated in its characters and story.

Frame 3: The next frame shows the first actor in the title sequence, Sean Connery was the actor who played Bond and is obviously the main character due to his name being shown first. It shows his name on the dancers torso as this is clearly the most visible part of her body and lets the audience know who he is. It is also the most provocative part of her body we see in the opening, giving the impression that Bond will get the girl. Connery was near enough unknown as an actor at this point but had worked with some of the production crew prior to the film, this less known name for a main role would have been attractive to avid Bond fans back in the 60's, creating more reason to watch on so they can see his acting.

Frame 4: This next frame shows the names of the other actors who play main characters with important roles in the film but are not as big as Bond's role. This shows the audience who else was involved in the roles as they may see an actor that interests them. All the names of the characters are in different colours to make each name stand out to the audience and are easily seen on the dancer's body.

Frame 5: The next frame shows the first name of the production team behind the scenes and shows the name of Peter Hunt who was editor for the film. His name is put first as he has the most important role behind the producers Saltzman & Broccoli. Hunt gained recognition for his film editing techniques when he utilized quick cutting, allowing camera swings during action and inserts interleaving other elements while working as editor on the Bonds. 

frame 6: The next frame shows the next two production workers on the back of the dancer. These next two roles are massively important but not as much as the editor. But without the adaptation of the book by Johanna Harwood and the Screenplay writing by Richard Maibaum, the film wouldn't have been able to be made. This can be shown that their names are across a large empty surface area that they barely take up, maybe implying that they had a huge job but they were only two people. 

Frame 7: This frame shows the name of the composer of just the title music that the audience would be listening too. Lionel Bart was a majorly known composer who had previously worked on songs with Cliff Richard and mainly stuck to pop production. He had won 3 'Ivor Novello' awards prior to the production of FRWL and therefore was a big role in making the titles of the film. 

Frame 8: The next frame finally shows the names of the two producers of the Bond films who produced 7 bond films over 12 years together, FRWL being their second film together. These two producers were known to turn low budget films into high grossing extravaganzas and the audience seeing these names would know they're in for a good film. Both Broccoli and Saltzman went on to produce separate Bond films independently with Broccoli producing another 4 Bond films from 77-83 and Saltzman making 3 in the early 70s. In the titles we see the dancer shaking the most provocative part of her body in the title sequence and it is know that the two producers were in charge of the title sequence and that they employed a director who purposely carried on the theme of scantily clad women throughout the Bond series.

Frame 9: The last frame of the title sequence shows the name of director, Terence Young, who was the biggest reason for Sean Connery's stardom and blossom of his career. Prior to the Bond films,. Young had worked with Saltzman and Broccoli on other productions and therefore there was an understanding on how each other worked and a strong chemistry as they kept Young on the team. Viewers would know Young from acclaimed films in the 50's and know that Young was good at his job. Young's name was near enough the same colour as Ian Fleming's name above the title at the beginning of the sequence implying they are of same calibre in their writing and direction. Young nearly died in a helicopter crash whilst filming FRWL and was rescued by fellow crew members. It was known that Young then got back behind the camera thirty minutes after the incident and carried on filming. The viewers would know this dedication to the film and know it was made to the best standard it could be.

(From left to right 1-3 top row, 4-6 middle row and 7-9 bottom row)

Frame 1: In the first frame of our film, we decided to use the MGM background with our own twist of using an actor to be the lion and doing the roar movement with the roar in the background, to create a slight humorous tone so that views would know the film was intended to be 100% serious from the start. We used MGM as they're a world known distributor and production company for James Bond and for other films across the world. We also used this because we wanted to stick the the James Bond theme and use a recognizable logo that is a real world convention to give it more of a movie feel.

Frame 2: In this frame, we used a hand-drawn picture taken from the idea of artist Shawn Powers and drawn by me. We used a man playing a saxophone and used jazz music in the background, that was also used in our preliminary task and our group agreed on using it again. The titles to James Bond usually have some sort of Jazzy song so we wanted to stick to the conventions of the titles. We also used the flame light in the preliminary and James Bond is also known to smoke, so we decided to use the natural light from the flame to give the titles a warmer feel to them.

Frame 3: This is the first frame when Fong is introduced to the viewers and we started off with him walking on Gravel with the start of the theme tune in the background. We did this so that viewers could get the feel that he was going somewhere, maybe a mission for example and gave a perfect opportunity to feature an establishing shot of him. This is different however from the original James Bond titles as they rarely feature action and actual scenes involving actors. But we did this so the whole title sequence wasn't names and kept it interesting for the viewer. I feel that this change in convention was best suited to our groups abilities and interests.

Frame 4: The next frame is one of four name titles throughout our opening. Every few seconds in the long gravel walk sequence, we cut to black and featured the name of each member of our group, with the continuous music and gravel sound effect. As seen from the frame, it plainly states the group members name in the same font used throughout FRWL on a black screen. Normal conventions are that the role of the member of the production team is shown above their name but I felt as editor that I wanted to stay to the minimalist theme throughout our opening with our lack of dialogue and extensive use of music syncing. The use of just the members name personally makes me feel like the audience would be interested in who did what and I feel that not showing the roles gives the implication that the film was more of a team effort to the audience, which is usually unseen in most films. This is also seen in Frame 4 of FRWL when it shows the names of the extra actors but not their roles.

Frame 5: This frame shows the clothing of our films star and slowly pans up to show the traditional suit that a spy would wear in films. We made it so that Fong had a suit with a bow tie, which is what Sean Connery was wearing in FRWL. We wanted to stress that this was the main character from the beginning to ease any confusion among viewers. We used a silver suit apposed to James Bond's regular black suit as it made him stand out more amongst the villains in their black suits.

Frame 6: This here is the longest frame in the film and it features Fong 'riding the gate' as he is being briefed on his mission by his superior. This scene is abnormally long for a title sequence and its nature makes for a humorous change to the action of normal spy movies. This is a change to the action code as a viewer would not expect the scene to be shot how it is. The scene is long as it would make no sense to cut it down and would cause confusion amongst viewers. This is also ironic as James Bond and other spies usually use sneaky methods and aim to be conspicuous when entering somewhere they shouldn't be.

Frame 7: In this frame, we see the establishing shots of the villain in their suits and the theme tune changes to the popular 9th Symphony by Beethoven. We used this due to the change in mood in our film and that we decided not to follow the convention of using the theme tune throughout. We used a red tie for this villain as it portrays to the audience that they are the bad guys and the colour red suggests blood and violence. This is both semantic and symbolic code seen by the dark colour of the suit and what it means. This is seen throughout FRWL as the Russian baddies were known as the 'Reds'  

Frame 8: This frame is the final action frame in the introduction and it shows Fong jumping out on the Villains with his catchphrase. We decided to change up the traditional catchphrase that James Bond used and we also made our actor say the phrase in Chinese, sticking to the theme of our title. We decided to point the gun at the screen to give the effect of the villains perspective and that foreshadowing of the gun barrel scene. We decided to use a blue plastic gun so the audience could easily see it wasn't real. This is different from the conventions of normal action films as props used, such as guns, are made to look as real as possible to create authenticity in the scene but we decided to stray from this to give a more humorous feel to the film and so that the audience knew the scene was safely made. 

Frame 9: The last frame in our introduction is the titles on the film based exactly on the original 'Ian Fleming's: From Russia With Love'. I made it so that the same font was used as the original title and the colour scheme was the exact same. The layout and sizing of the words was also the exact same but changed into our titles. As seen, it says 'Scott Coller's' although he was not the author he was the producer meaning he was in charge and I wanted to give the film a more authentic feel to it whilst staying true to the original titles.

2) How does your media product represent particular social groups

Within our film opening, we featured our main character based on James Bond as a male as it pretty much unseen to have female spies, with the extreme exception of some films. This is probably based on the fact that men usually possess the harder jobs whilst women take up menial jobs with minimum danger. This is the same as all James Bond actors have all been male. All Bond characters, although played by different actors, have all been portrayed to be smooth and suave characters who attract all the women. We didn't feature any relationship scenes but we did try to adopt a mix of suave movement but funny things that a normal spy wouldn't do; for example, Fong riding the gate which is not in the character's nature but then he steps off and adjusts his suit and smoothly walks away, showing the more cool side of the character. Spies are usually very precise in their movements and have an elegant nature about the way they work but in our film we feature a scene where Fong is rolling about on the floor in a typical spy manor but without the elegance. Which we also intended. We decided to give our character the best mix of a suave personality whilst making him clumsy in some actions. This is a mix of cool spies such as James Bond and Clumsy spies such as Johnny English. Stereotypical spies are known to be very well dressed, in either a suit or a tuxedo or something similar. In our we decided to go with the bow tie, to stick to the convention of FRWL as seen above but decided on a silver suit so the characters could be easily distinguishable to the audience. Even from the making of FRWL in the 60's to now, spies are still known to wear suits so it was appropriate for our group to wear them.

3) What kind of media institution might want to distribute your media product and why?

Here is a link to a YouTube video. It involves a voice over of myself detailing what institutions I can use to fund, produce and distribute my film: http://youtu.be/l3ccnG9ERE0

4) Who would be the audience for your media product?

This is Matthew Crocker. He is a fine gentleman who is 17 years of age and lives in Medway. Matt spends his time going to wine tasting events across the globe and likes to relax every now and then by sitting down and watching a James Bond marathon with a glass of the finest wine he can find. Matt is also interested in the violin and plays it at an intermediate level. Matt loves sophistication and this is seen when he only settles for Kettle Chips, the best around. Matt frequently sports suits and tuxedos and anything smart. Matt loves films such as 'The Spy Who Came In From The Cold' and 'Notorious'. However, aside from the serious spy films, he enjoys the funnier side of  'Austin Powers' and 'Johnny English'.. making our film perfect for him. Matt enjoys the music of Beethoven and Mozart whilst sitting infront of a warm fire place in his silk red robe with his feet on his tiger skin rug whilst writing poetry. 

I believe our film would appeal to the likes of Matt as he is a big fan in spy movies and if our film was to appear in a cinema near him, i believe he would be down there to watch it. 

5) How did you attract/address your audience?

Here is a post for how I researched my audience, so I had a clear insight on how to address them. I used teenage males around the age of 16-18 to answer my questions. (Note: Pictures may need enlarging to be read, just click on the picture to do this.)

This is the link to the attract/address video I created using the 'annotate' button on YouTube: https://www.youtube.com/watch?v=MYRr2fUz284

6) What have you learned about technologies from the process of constructing this product?

Editing: 

In using Sony Vegas, I discovered how to piece together many clips of film to create a sequence and how to overlap this film with music clips. I learnt how to fade to black and use effects for each clip if needed. I learnt how to cross-fade clips meaning that as one clip would end, another would begin. In using Sony Vegas, it made me realise the importance of music syncing with the film clips. I learnt how to cut down sound clips and adjust their sound to lower as a scene would fade to black or action would occur. I also learnt how to crop, re-size and flip a video clip or a picture in the program. For our MGM opening sequence, i figured out how to crop down the video of Yuxin to fit into the open space and placed the picture above the video in the timeline to create a composition.

Camera:

 In filming, I discovered how important using a tripod really was to keep the video completely still to make it look more professional. I discovered that importance of the angles you're filming at to make it clear to the audience as possible yet make them interested. I learnt that using an SLR camera is massively better than using a handheld camcorder as the quality in picture is far greater and allows for better control over focus whilst filming.   

Memory stick:

 I discovered how essential a memory stick was for keeping all our used and un-used footage together in separate folders and keeping all our pictures and sound files and effects in all their separate folders too. I realised that the computers we were using were massively cluttered with irrelevant files so keeping everything I needed on one device was one of the most important technologies. 

Computer:

I discovered this was one of the most important technologies in the making of the opening to our film as it stored the editing program that we used and we transferred all our files from the memory stick to the editing program through using the computer. I learnt how essential a computer was as there would be no film without the computer as it is the only was to make and export the film to YouTube or to a separate disk.

Podcast kit:

This equipment was essential as it allowed me to be able to record my voice and place the sound file over the YouTube video as a requirement for a question. I then used Audacity to edit the sound files recorded to the sound I want them at.

  

7) Looking back at your preliminary task, what do you feel like you have learnt in the progression from it to main product?

Here is a link to our preliminary: www.youtube.com/watch?v=G8rr3Msp3Jw

Our preliminary is massively different to our main task, as seen in the information below. 

Editing

The main feature in difference would be the editing progress in which both films were made. Due to my lack of understanding of editing, I was un-aware of high level programs so I stuck with Movie Maker which is all I knew how to use. There was more of a montage feel to the Preliminary. When it came to placing the clips in an understandable fashion, I did it to the minimum and made it so that you had a slight understanding of what was going on, yet trying to keep the audience what would come next. This is massively different compared to the Main task where I spent massive amounts of time structuring the clips to a point where I became sick of doing it. I wanted to make sure that the film made complete sense to the audience. In the preliminary, I picked music that I had available to me at the time, being Beethoven and a jazz song, that I grew to like and decided that they fitted well. Whereas in our Main Task, I went out of my way to make sure I had the James Bond theme tune that I wanted and as a decision by our group, we decided to put the Beethoven song back in. All music used in both films was not copyrighted. There was more of a focus in our Main Task that the music would match up to the on screen actions. I made this happen as personally as a viewer to films, I like the concept of music matching up with whatever's happening. I felt this was implemented well in our main task compared to our preliminary where I just chucked clips in and put music on top of them.  A huge new feature in the Main Task was titles. In our preliminary, we lacked any sort of titles whereas in our Main Task I made the film titles out of the original from our influential film so they looked identical. I feel like this gives our Main task a more official feel compared to our preliminary. A big difference between the two would be how much time I spent editing on each. The preliminary was fairly simple and I finished rather quickly, however our Main task took me longer than I could even work out. I spent a huge amount of time trying to get the film to how I wanted it and trying to perfect it as much as I could, which led to inevitable frustration, taking longer to complete it. 

Camera/Camerawork

We used the same SLR camera in both of our films but the biggest difference between our preliminary and main task is the difference in the quality I rendered the films at. Although the same quality films were produced, I was able to render at 1080-24p at 6MBPS. Our preliminary wasn't rendered and was able to be viewed straight away on Windows Media Player and then was converted to a file that was able to be uploaded to YouTube. Camerawork didn't really change from the preliminary to Main task other than we wanted good establishing shots as we actually had a story to tell in the main task. We see a mix of really short clips and long clips throughout both preliminary and main task. Examples of this are seen in the first scene of our preliminary and in our main task when Fong 'rides the gate'.

Props/Costumes/Setting

Both the Preliminary and Main task were set at our school as it was easily accessible due to the whole group being together most days. In our Prelim, we used a pinecone found on the grounds of the film whereas in the Main task we used a toy gun I had laying about. The gun, I feel, had more relevance as a prop in our film as it made sense as to why it was there. We took much more care with costumes in our Main task. This is because we wanted the film to have a more official feel to it, and make it seem like a real spy film as it wouldn't have felt right if the actors did the clips in normal clothes. 

Written\Published by Harry Young