1) In what ways does your media product views, develop or challenge views or conventions of real media products?
1. The opening scene of my media product features various similarities and differences as the sequence of events see in this Casino Royale nine frame image, My first frame, similarly to the frame seen in the top left as the nine frame above, features the main character and quickly establishes his whereabouts in the situation, revealing little detail of the character creating suspense and interest in the audience perspectives. This opening frame uses a simple notion of black and white imagery with Bond distinctively seen in frame, similarly to my frame of Fong walking on the gravel.
2. The second frame of this sequence features a distorted close up of an unknown male holding what seems to be a handgun. The black and white imagery is retained from the last frame, allowing the audience to perceive the events in sequence. The distorted imagery creates an eerie and uneasy effect, causing the audience to be drawn directly to question the mystery created in the sequence of events.
3. The third frame is similar to the closing frame of my media products closing scene, this gun barrel scene is present in all James Bond opening sequences and has varied and style and imagery over the years. This gun barrel effect features an animation of a blooded gun barrel in comparison to the realistic gun style features seen in other Bond opening sequences. In my product, I replicated the gun barrel effect used in the most recent Bond release, Skyfall.
4. The fourth frame features an animation of two males composed in an abstract style to revert the audiences attention away from the violence seen in the previous frames. I did not use this animation style in my opening sequence, however I would definitely consider manipulating this style of visual communication in my future media products.
5. The fifth frame features the second animated frame of this sequence, and also displays an important title informing the audience of the film writer and the initial film title. The letters are seen in bold lettering, a contrast to the font style seen earlier in the sequence. I believe there is a vary in font style to highlight the importance of certain titles in contrast to the others.
6. The sixth frame features a double close up gun shot in an animated fashion, the close up camera work restricts the audience from seeing the beholders of the guns. Creating mystery and a sense of unknowing which evolves throughout the opening sequence.
7. The seventh frame features a duplicated animated image of a poker card, there isn't any information about this image given at this point of the film, however it effectively grasps the audiences attention and interest.
8. The eighth frame features an animated image of a bullet leaving a gun barrel. The red backdrop given to this image evokes a sense of uncomfort and death, allowing the audience to grasp the writers intentions in the opening sequence.
9. The ninth frame holds the most importance in this opening sequence, it reveals the main title of the production and informs the audience of the genre of film, in this case, action.
1. The opening frame of my media product featured my first production company, similar to the production company logo used by MGM. To avoid copyright, I took my own spin on the design and manipulated a short video of actor Yuxin Zhang. I placed the video in the center of the logo to draw the audiences attention to his presence, similarly to that of the Lion found in the well known MGM logo.
2. My second frame featured a short shout to one of my two production companies, Crab-Tree productions. The short piece is lit by a lighter flame, the artwork designed by the well known artist, Harry 'blessed' Young. I felt that the artwork created a certain suspense and well provoked tension, perfect for the opening to a great spy production.
3. The third frame featured a tracking shot of the main actors feet, little detail is given away of the character in this shot, similar to the opening of various other Bond productions.
4. The fourth shot reveals the first sight of the main title design used in my media product. the white, bold lettering on top of the black back drop captures the audiences attention and creates tension and mystery. This font style was inspired by the original font used in from casino royale.
5. The fifth frame features a close up of Fongs outfit, revealing his professional, sophisticated nature similarly to that of Bonds in the 9 frame sequence seen above.
6. The sixth shot, similarly to that of the from the casino royale nine frame, presents Bond in his element, being a spy and looking stylish as he does it. The frame features a steady cam at a wide shot angle, allowing the audience to effectively feel engaged with the scene itself.
7. The seventh shot reveals the first of the villains, the close up shot captures the suit in good detail without revealing the identity or any details of the villain himself. This frame style is great at creating tension and mystery, as manipulated brilliantly in the casino royale opening sequence.
8. The eighth frame features a close up of Fong in the left of the the frame, the gun is pointed at the audience creating a sense of tension and unease. This frame, along with most of the others in my opening sequence, follows the rule of thirds, creating an aesthetically pleasing frame with little distraction from the main subject.
9. The final frame of my opening sequence is a replicate of the design used in Ian Flemming's from russia with love movie. However, similar characteristics are present between the font styles and design in the previous two nine frame sequences.
2.)How does your media product represent particular social groups?
The primary social group represented is the spy/police network. The intimidating yet professional nature of Fong is likely to attract a lot of public service men and women to watch the film, and to relate to his wildly fascinating experiences. Fongs professional nature reflects all those under the queens service, for example army members, police men and women and even members of voluntarily services. This wide group of social interest through representation is likely to attract many individuals to watch the film.
Another social group represented is the mafia industry element of my media product. The villains are in possession of stolen property and are professionally hiding it behind closed doors. The sophisticated, well organised characteristic is common in high society, not just in the mafia, but also in extreme wealth, corruption and general high level of crime. This slightly more extravagant representation is likely to excite and engage the audience, the reason to why i felt it was necessary to dress the villains in three piece suits.
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The large percentage of audience would likely to be spy/crime fans of all ages. They are likely to be of both genders, but more likely to be female- due to the main character fulfilling a hunky, provocative nature. However,the intense action nature of the film is likely to draw the attention of the male gender, from typically teenage to middle aged men.
Using the iconic James Bond image I believe that a wide audience of various ages will be drawn to my media product. The Bond franchise is internationally recognised for its increasing level of success over the years coupled with its yearly tradition of film release. The franchise stays true to its audience, this loyalty is a aspect i wished to respect during the production and distrubtion of my media product- this attracting what I hope to be a very wide audience of Bond fanatics.
5.) How did you attract/address your audience?
I Before creating my media product I conducted a survey targeting a variety of audiences of ages and genders of typical film fanatics. Below, I have documented the results of the most common to each question from the survey.
What is your favourite film genre?
Spy films
Do you prefer action/drama/thrillers/crime?
Action/Drama
Would you prefer to watch a more subtle, less violent film or a film of an explicit, offensive nature?
Subtle, less violent
6.) What have you learnt about technologies from the process of constructing this product?
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7.) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Written/Published by Scott Coller
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